Marketing has variously been seen by different people in different ways. However, all those days are all aspect of Marketing.
Marketing has been seen as selling, trading, distributing, transport e.t.c As much as these are aspect of marketing, they do not constitute a comprehensive representation of what marketing is. Marketing can be defined as the means which consist of individual and organization activities designed to facilitate and expedite exchanges so as to to achieve the goal of the producer by identifying and satisfying consumer's need. Here are the four key to MARKETING/BUSINESS PROMOTIONAL STRATEGIES
1. Product strategy: every product must have an accompanying with tangible element in order to satisfy customer's need. 2. Pricing strategy: price of a product must be flexible enough to accommodate changing conditions. The marketing manager must not too rigid with pricing. For instance, a hotel manager must be able to adjust is price to accommodate a guest who want to check in towards the end of the day. This will take care of the perishability of the product.
3. Promotion: In crafting promotional messages, vivid audiovisual items should be made use of, in order to make the required impact on the mind of present and potential customers given the quality of the product or services. Personal selling and sales promotion are key too.
4. Place strategy: such video clips of advert of how unique your product is very very important, these will court the attention of people and make your product or service attractive also for those that are into online store or business, they me strategy for online business/marketing promotion is to setup a landing page go such product. This will makes it be legitimate to your audiences and makes them show interest on your business or product.
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